/* =====================================================================
   coffee marketing — styles de base
   Repris à l'identique de la landing page (DA, composants, responsive).
   Les composants propres au site (menu, pages intérieures…) sont dans site.css.
   ===================================================================== */
:root{
    --purple-dark:#3A1A3F;
    --purple:#48204F;
    --purple-darker:#2A1330;
    --mint:#76CFAF;
    --mint-deep:#5CB897;
    --mint-light:#A3E2C9;
    --mint-pale:#EAF7F1;
    --white:#FFFFFF;
    --ink:#2A1330;
    --ink-soft:rgba(42,19,48,0.68);
    --line:rgba(42,19,48,0.14);
  }
  *{box-sizing:border-box;margin:0;padding:0;}
  .sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0;}
  html{scroll-behavior:smooth;}
  body{font-family:'Inter',sans-serif;color:var(--ink);background:var(--white);-webkit-font-smoothing:antialiased;}
  .display{font-family:'Poppins',sans-serif;}
  .wrap{max-width:1120px;margin:0 auto;padding:0 32px;}
  a{color:inherit;}
  img{max-width:100%;display:block;}
  section{padding:96px 0;}
  h1,h2,h3{font-family:'Poppins',sans-serif;}

  /* ---- ICON SPRITE ---- */
  .badge{width:46px;height:46px;border-radius:50%;background:var(--purple-dark);display:flex;align-items:center;justify-content:center;flex-shrink:0;}
  .badge svg{width:22px;height:22px;stroke:var(--white);fill:none;stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round;}
  .badge.on-mint{background:var(--mint);}
  .badge.on-mint svg{stroke:var(--purple-dark);}

  /* ---- NAV ---- */
  nav{position:sticky;top:0;z-index:50;background:rgba(255,255,255,0.94);backdrop-filter:blur(8px);border-bottom:1px solid var(--line);}
  nav .wrap{display:flex;align-items:center;justify-content:space-between;height:78px;}
  .logo-mark{display:flex;align-items:center;gap:10px;}
  .logo-mark svg{width:32px;height:32px;}
  .logo{font-family:'Poppins',sans-serif;font-weight:800;font-size:21px;letter-spacing:-0.01em;}
  .logo .c1{color:var(--mint-deep);}
  .logo .c2{color:var(--ink);}
  .nav-links{display:flex;gap:30px;font-size:14px;font-weight:600;}
  .nav-links a{text-decoration:none;opacity:0.7;transition:opacity .2s;}
  .nav-links a:hover{opacity:1;}
  .nav-cta{background:var(--mint);color:var(--purple-dark);padding:11px 22px;border-radius:30px;font-size:14px;font-weight:700;text-decoration:none;white-space:nowrap;}
  @media(max-width:920px){ .nav-links{display:none;} }

  /* ---- HERO ---- */
  .hero{background:var(--purple-dark);color:var(--white);padding:96px 0 120px;position:relative;overflow:hidden;}
  .hero::before{content:"";position:absolute;top:-70px;right:-90px;width:480px;height:490px;background:url(../assets/logo-icon.svg) no-repeat center/contain;opacity:0.5;pointer-events:none;}
  @media(max-width:900px){.hero::before{width:300px;height:306px;top:-40px;right:-110px;}}
  .hero-grid{display:grid;grid-template-columns:1.15fr 0.85fr;gap:56px;align-items:center;position:relative;}
  .eyebrow{display:inline-flex;align-items:center;gap:10px;font-family:'Poppins',sans-serif;font-size:13px;font-weight:700;letter-spacing:0.03em;text-transform:uppercase;color:var(--mint-light);margin-bottom:22px;flex-wrap:wrap;}
  .eyebrow::before{content:"";width:8px;height:8px;border-radius:50%;background:var(--mint);}
  .eyebrow-xp{background:rgba(118,207,175,0.16);color:var(--mint-light);font-size:11.5px;font-weight:700;padding:4px 11px;border-radius:20px;text-transform:none;letter-spacing:0;}
  h1{font-weight:700;font-size:clamp(32px,4.4vw,52px);line-height:1.1;letter-spacing:-0.01em;}
  h1 em{font-style:normal;font-weight:700;color:var(--mint);}
  .hero-sub{margin-top:22px;font-size:18px;line-height:1.6;color:rgba(255,255,255,0.78);max-width:480px;}
  .hero-ctas{display:flex;align-items:center;gap:20px;margin-top:34px;flex-wrap:wrap;}
  .btn-primary{background:var(--mint);color:var(--purple-dark);padding:15px 28px;border-radius:30px;font-weight:700;font-size:15px;text-decoration:none;display:inline-block;box-shadow:0 10px 30px rgba(118,207,175,0.35);}
  .hero-note{font-size:13.5px;color:rgba(255,255,255,0.55);max-width:220px;line-height:1.5;}

  /* ---- TICKET ---- */
  .ticket{position:relative;background:var(--white);color:var(--ink);padding:28px 26px 38px;border-radius:12px;box-shadow:0 30px 60px rgba(0,0,0,0.28);transform:rotate(-1.6deg);}
  .ticket-edge{position:absolute;left:0;right:0;bottom:0;height:14px;background-image:linear-gradient(135deg, var(--purple-dark) 50%, transparent 50%),linear-gradient(-135deg, var(--purple-dark) 50%, transparent 50%);background-size:16px 16px;background-position:bottom;background-repeat:repeat-x;transform:translateY(100%);border-radius:0 0 12px 12px;}
  .ticket-head{display:flex;justify-content:space-between;align-items:baseline;font-size:11.5px;font-weight:700;letter-spacing:0.04em;text-transform:uppercase;color:var(--mint-deep);border-bottom:1px dashed var(--line);padding-bottom:14px;margin-bottom:16px;}
  .ticket-title{font-family:'Poppins',sans-serif;font-size:16px;font-weight:700;margin-bottom:6px;}
  .ticket-row{display:flex;justify-content:space-between;font-size:13.5px;padding:6px 0;color:var(--ink-soft);}
  .ticket-row b{color:var(--ink);font-weight:700;}
  .ticket-total{display:flex;justify-content:space-between;align-items:center;margin-top:14px;padding-top:14px;border-top:1px dashed var(--line);font-size:14px;font-weight:700;}
  .ticket-total span:last-child{color:var(--mint-deep);font-weight:800;}

  /* ---- TRUST BAR ---- */
  /* ---- BANDEAU OFFERT ---- */
  .free-offer{background:var(--mint);padding:0;}
  .free-offer .wrap{display:flex;align-items:center;justify-content:center;gap:20px;flex-wrap:wrap;padding:24px 32px;text-align:left;}
  .gift-icon{width:52px;height:52px;border-radius:50%;background:var(--purple-dark);display:flex;align-items:center;justify-content:center;flex-shrink:0;}
  .gift-icon svg{width:26px;height:26px;color:var(--mint);}
  .free-offer-text{flex:1;min-width:240px;}
  .free-offer .tag-offert{background:var(--purple-dark);color:var(--mint-light);font-family:'Poppins',sans-serif;font-size:11.5px;font-weight:800;text-transform:uppercase;letter-spacing:0.05em;padding:5px 12px;border-radius:20px;display:inline-block;margin-bottom:6px;}
  .free-offer p{font-size:17px;font-weight:600;color:var(--purple-dark);line-height:1.35;}
  .free-offer p b{font-weight:800;}
  .free-offer-cta{background:var(--purple-dark);color:var(--white);font-family:'Poppins',sans-serif;font-weight:700;font-size:14px;padding:13px 24px;border-radius:30px;text-decoration:none;white-space:nowrap;flex-shrink:0;}
  .free-offer-cta:hover{background:var(--purple-darker);}
  @media(max-width:700px){.free-offer .wrap{text-align:center;justify-content:center;}}

  .trust-bar{background:var(--mint-pale);border-bottom:1px solid var(--line);padding:26px 0;}
  .stats-row{display:flex;justify-content:center;align-items:center;gap:56px;flex-wrap:wrap;text-align:center;}
  .stat-block .num{font-family:'Poppins',sans-serif;font-weight:800;font-size:32px;color:var(--purple-dark);line-height:1;}
  .stat-block .num span{font-size:20px;font-weight:700;color:var(--mint-deep);margin-left:2px;}
  .stat-block .label{font-size:12.5px;font-weight:600;color:var(--ink-soft);margin-top:6px;text-transform:uppercase;letter-spacing:0.02em;}
  .stat-block .stars{color:var(--mint-deep);font-size:14px;letter-spacing:2px;margin-top:2px;}
  .stat-block.small{border-left:1px solid var(--line);padding-left:56px;}
  .stat-block .label-only{font-size:13.5px;font-weight:600;color:var(--ink-soft);max-width:180px;line-height:1.5;}
  @media(max-width:800px){.stat-block.small{border-left:none;padding-left:0;}}

  .section-head{max-width:640px;margin-bottom:52px;}
  .section-head .kicker{font-family:'Poppins',sans-serif;font-size:12.5px;font-weight:700;text-transform:uppercase;letter-spacing:0.06em;color:var(--mint-deep);margin-bottom:12px;display:block;}
  h2{font-weight:700;font-size:clamp(26px,3.1vw,37px);line-height:1.16;letter-spacing:-0.01em;}
  .section-head p{margin-top:16px;font-size:16.5px;line-height:1.65;color:var(--ink-soft);}

  .problem-quote{font-family:'Poppins',sans-serif;font-weight:500;font-size:clamp(20px,2.3vw,27px);line-height:1.45;color:var(--ink);border-left:4px solid var(--mint);padding-left:26px;max-width:760px;}

  /* ---- PROCESS ---- */
  .process{background:var(--mint-pale);}
  .process-grid{display:grid;grid-template-columns:repeat(5,1fr);gap:0;position:relative;margin-top:12px;}
  @media(max-width:900px){.process-grid{grid-template-columns:1fr;gap:32px;}}
  .process-step{position:relative;padding:0 20px 0 0;}
  .process-step:first-child{padding-left:0;}
  .process-step .badge{margin-bottom:16px;}
  .process-step:not(:last-child)::after{content:"";position:absolute;top:23px;left:46px;right:-20px;height:2px;background:repeating-linear-gradient(to right, var(--mint-deep) 0 6px, transparent 6px 12px);}
  @media(max-width:900px){.process-step:not(:last-child)::after{display:none;}}
  .process-verb{font-family:'Poppins',sans-serif;font-size:11.5px;font-weight:700;color:var(--mint-deep);text-transform:uppercase;letter-spacing:0.05em;margin-bottom:4px;}
  .process-step h3{font-size:17px;font-weight:700;margin-bottom:8px;}
  .process-step p{font-size:13.5px;line-height:1.55;color:var(--ink-soft);}
  .process-step p b{color:var(--mint-deep);font-weight:700;}

  /* ---- FORMULE ---- */
  .formula{background:var(--purple-dark);color:var(--white);}
  .formula .section-head .kicker{color:var(--mint-light);}
  .formula .section-head p{color:rgba(255,255,255,0.7);}
  .formula-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-bottom:52px;}
  @media(max-width:900px){.formula-grid{grid-template-columns:1fr;}}
  .formula-card{background:rgba(255,255,255,0.06);border:1px solid rgba(255,255,255,0.14);border-radius:12px;padding:28px;}
  .formula-card .badge{margin-bottom:18px;}
  .formula-pct{font-family:'Poppins',sans-serif;font-size:32px;font-weight:800;color:var(--mint-light);line-height:1;margin-bottom:6px;}
  .formula-card h3{font-size:18px;font-weight:700;margin-bottom:8px;}
  .formula-card p{font-size:14px;line-height:1.6;color:rgba(255,255,255,0.68);}
  .formula-bar{display:flex;height:10px;border-radius:20px;overflow:hidden;margin-bottom:56px;}
  .formula-bar div:nth-child(1){background:var(--mint);width:40%;}
  .formula-bar div:nth-child(2){background:var(--mint-deep);width:35%;}
  .formula-bar div:nth-child(3){background:rgba(255,255,255,0.3);width:25%;}
  .recipe-wrap{display:flex;justify-content:center;}
  .recipe{width:100%;max-width:420px;}

  /* ---- CLIENT AU CENTRE ---- */
  .centre-grid{display:grid;grid-template-columns:1fr 1fr;gap:28px;margin-top:40px;}
  @media(max-width:800px){.centre-grid{grid-template-columns:1fr;}}
  .centre-card{border-radius:12px;padding:30px;}
  .centre-card.listen{background:var(--mint-pale);}
  .centre-card.challenge{background:var(--purple-dark);color:var(--white);}
  .centre-card .tag{font-family:'Poppins',sans-serif;font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:0.04em;padding:6px 14px;border-radius:20px;display:inline-block;margin-bottom:16px;}
  .centre-card.listen .tag{background:var(--mint);color:var(--purple-dark);}
  .centre-card.challenge .tag{background:rgba(255,255,255,0.14);color:var(--mint-light);}
  .centre-card ul{list-style:none;font-size:14.5px;line-height:1.6;}
  .centre-card.listen ul li{border-top:1px dashed var(--line);}
  .centre-card.challenge ul li{border-top:1px dashed rgba(255,255,255,0.18);}
  .centre-card li{padding:11px 0;}
  .centre-card li:first-child{border-top:none;}

  /* ---- MANIFESTO (ghost type) ---- */
  .manifesto{background:var(--mint);padding:80px 0;text-align:center;overflow:hidden;}
  .manifesto h2{font-family:'Poppins',sans-serif;font-weight:900;font-size:clamp(30px,6vw,64px);line-height:1.08;color:rgba(255,255,255,0.55);letter-spacing:-0.01em;text-transform:uppercase;}
  .manifesto span{display:block;color:var(--purple-dark);}

  /* ---- OFFERS ---- */
  .offer-rail{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;}
  @media(max-width:900px){.offer-rail{grid-template-columns:1fr;}}
  .offer-ticket{background:var(--purple-dark);color:var(--white);border-radius:14px;padding:32px 26px 36px;position:relative;display:flex;flex-direction:column;}
  .offer-ticket.featured{transform:translateY(-14px);box-shadow:0 24px 50px rgba(58,26,63,0.25);background:var(--purple);}
  .offer-num{font-family:'Poppins',sans-serif;font-size:12px;font-weight:700;color:rgba(255,255,255,0.65);text-transform:uppercase;letter-spacing:0.06em;}
  .offer-name{font-size:22px;font-weight:800;margin:10px 0 4px;}
  .offer-price{font-size:13.5px;color:var(--mint-light);font-weight:700;margin-bottom:18px;}
  .offer-desc{font-size:14.5px;line-height:1.6;color:rgba(255,255,255,0.68);margin-bottom:20px;flex-grow:1;}
  .offer-desc b{color:var(--mint-light);}
  .offer-list{list-style:none;font-size:13.5px;}
  .offer-list li{padding:9px 0;border-top:1px dashed rgba(255,255,255,0.16);display:flex;gap:10px;align-items:flex-start;}
  .offer-list li:before{content:"—";color:var(--mint-light);flex-shrink:0;}
  .offer-list li.free{color:var(--mint-light);font-weight:700;}
  .offer-list li.free:before{content:"✓";}
  .offer-cta{margin-top:22px;text-align:center;background:rgba(255,255,255,0.1);color:var(--white);padding:13px 20px;border-radius:30px;font-weight:700;font-size:14px;text-decoration:none;display:block;}
  .offer-ticket.featured .offer-cta{background:var(--mint);color:var(--purple-dark);}
  .offer-badge{position:absolute;top:-13px;right:24px;background:var(--mint);color:var(--purple-dark);font-size:11px;font-weight:800;padding:6px 14px;border-radius:20px;letter-spacing:0.02em;}

  /* ---- CANAUX ---- */
  .channels{background:var(--mint);}
  .channels .section-head .kicker{color:var(--purple-dark);}
  .channels .section-head p{color:rgba(42,19,48,0.75);}
  .channels-grid{display:grid;grid-template-columns:repeat(5,1fr);gap:16px;margin-top:32px;}
  @media(max-width:1000px){.channels-grid{grid-template-columns:repeat(3,1fr);}}
  @media(max-width:640px){.channels-grid{grid-template-columns:repeat(2,1fr);}}
  .channel-card{background:var(--white);border-radius:12px;padding:24px 20px;text-align:center;}
  .channel-card .badge{margin:0 auto 14px;}
  .channel-card .name{font-weight:800;font-size:16.5px;margin-bottom:4px;}
  .channel-card .role{font-size:12px;color:var(--ink-soft);font-weight:600;}

  /* ---- FORMATION / CHANGEMENT ---- */
  .change{background:var(--purple-dark);color:var(--white);}
  .change .section-head .kicker{color:var(--mint-light);}
  .change .section-head p{color:rgba(255,255,255,0.72);}
  .change-grid{display:grid;grid-template-columns:1.1fr 0.9fr;gap:44px;align-items:start;}
  @media(max-width:900px){.change-grid{grid-template-columns:1fr;}}
  .change-list{list-style:none;}
  .change-list li{display:flex;gap:16px;padding:18px 0;border-top:1px solid rgba(255,255,255,0.14);}
  .change-list li:first-child{border-top:none;}
  .change-list b{color:var(--white);display:block;font-size:15.5px;font-weight:700;margin-bottom:3px;}
  .change-list p{font-size:13.5px;line-height:1.5;color:rgba(255,255,255,0.68);}
  .change-alert{background:rgba(118,207,175,0.12);border:1px solid rgba(118,207,175,0.35);border-radius:12px;padding:26px;}
  .change-alert .label{font-size:11.5px;font-weight:800;text-transform:uppercase;letter-spacing:0.05em;color:var(--mint-light);margin-bottom:10px;display:block;}
  .change-alert p{font-size:14.5px;line-height:1.6;color:rgba(255,255,255,0.82);}

  /* ---- PREUVES ---- */
  /* ---- RESULTS GRID (portfolio style) ---- */
  .results-grid{display:grid;grid-template-columns:1fr 1fr;gap:22px;margin-top:44px;}
  @media(max-width:800px){.results-grid{grid-template-columns:1fr;}}
  .result-card{position:relative;border-radius:16px;overflow:hidden;min-height:260px;display:flex;flex-direction:column;justify-content:flex-end;}
  .result-card.rc1{background:radial-gradient(circle at 25% 20%, var(--purple) 0%, var(--purple-dark) 65%);}
  .result-card.rc2{background:radial-gradient(circle at 75% 25%, var(--mint-deep) 0%, var(--purple-dark) 60%);}
  .result-card.rc3{background:radial-gradient(circle at 70% 80%, var(--purple) 0%, var(--purple-darker) 65%);}
  .result-card.rc4{background:radial-gradient(circle at 20% 75%, var(--mint-deep) 0%, var(--purple-darker) 60%);}
  .years-pill{position:absolute;top:18px;left:18px;background:var(--mint);color:var(--purple-dark);font-family:'Poppins',sans-serif;font-weight:800;font-size:12.5px;padding:7px 14px;border-radius:20px;z-index:2;}
  .result-overlay{background:linear-gradient(0deg, rgba(20,8,24,0.72) 0%, rgba(20,8,24,0.15) 75%, transparent 100%);padding:32px 24px 24px;}
  .result-stat{font-family:'Poppins',sans-serif;font-weight:800;font-size:32px;color:var(--white);line-height:1;}
  .result-stat span{font-size:14.5px;font-weight:600;color:rgba(255,255,255,0.85);margin-left:6px;}
  .result-tags{display:flex;gap:8px;margin-top:14px;flex-wrap:wrap;}
  .result-tags span{background:rgba(255,255,255,0.14);color:var(--white);font-size:12px;font-weight:600;padding:6px 13px;border-radius:20px;}
  .result-tags span.loyal{background:var(--mint);color:var(--purple-dark);font-weight:800;}

  .proof-bar{display:flex;flex-wrap:wrap;gap:12px;margin-top:8px;}
  .chip{font-size:13px;font-weight:600;background:var(--mint-pale);padding:10px 18px;border-radius:30px;color:var(--ink-soft);}
  .case-card{margin-top:52px;background:var(--mint-pale);border-radius:14px;padding:40px;display:grid;grid-template-columns:1fr 1fr;gap:40px;align-items:center;}
  @media(max-width:800px){.case-card{grid-template-columns:1fr;}}
  .case-card .kicker{font-size:12px;color:var(--mint-deep);text-transform:uppercase;letter-spacing:0.05em;font-weight:700;}
  .case-card h3{font-size:22px;font-weight:800;margin:10px 0 12px;}
  .case-card p{font-size:14.5px;color:var(--ink-soft);line-height:1.6;}
  .case-stats{display:flex;gap:30px;flex-wrap:wrap;}
  .case-stat b{display:block;font-family:'Poppins',sans-serif;font-size:32px;font-weight:800;color:var(--mint-deep);}
  .case-stat span{font-size:12.5px;color:var(--ink-soft);}

  .testi-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;}
  @media(max-width:900px){.testi-grid{grid-template-columns:1fr;}}
  .testi{background:var(--mint-pale);border-radius:12px;padding:26px;}
  .testi p{font-family:'Poppins',sans-serif;font-weight:500;font-size:15.5px;line-height:1.55;color:var(--ink);}
  .testi-who{margin-top:16px;font-size:12.5px;font-weight:600;color:var(--ink-soft);}

  /* ---- VIDEO STUDIO ---- */
  .video-studio{background:var(--purple-dark);color:var(--white);overflow:hidden;}
  .video-studio-grid{display:grid;grid-template-columns:0.85fr 1.15fr;gap:20px;align-items:center;}
  @media(max-width:900px){.video-studio-grid{grid-template-columns:1fr;}}
  .video-studio-text .kicker{color:var(--mint-light);}
  .video-studio-text h2{color:var(--white);}
  .video-studio-text h2 em{font-style:normal;color:var(--mint);}
  .video-studio-text p{margin-top:18px;font-size:15.5px;line-height:1.6;color:rgba(255,255,255,0.72);max-width:380px;}
  .video-studio-text .result-line{color:var(--mint-light);font-weight:700;}
  .studio-stat{display:flex;align-items:baseline;gap:14px;margin-top:26px;padding:16px 0;border-top:1px solid rgba(255,255,255,0.14);border-bottom:1px solid rgba(255,255,255,0.14);}
  .studio-stat-num{font-family:'Poppins',sans-serif;font-weight:800;font-size:40px;color:var(--mint);line-height:1;}
  .studio-stat-num span{color:var(--mint-light);}
  .studio-stat-label{font-size:13.5px;font-weight:600;color:rgba(255,255,255,0.78);max-width:180px;line-height:1.4;}
  .studio-capabilities{list-style:none;margin-top:16px;}
  .studio-capabilities li{font-size:13.5px;color:rgba(255,255,255,0.72);padding:7px 0;padding-left:20px;position:relative;line-height:1.5;}
  .studio-capabilities li::before{content:"✓";position:absolute;left:0;color:var(--mint);font-weight:700;}
  .video-rail-wrap{position:relative;}
  .video-rail{display:flex;gap:18px;overflow-x:auto;scroll-snap-type:x mandatory;padding:8px 4px 16px;scrollbar-width:none;}
  .video-rail::-webkit-scrollbar{display:none;}
  .video-card{position:relative;flex:0 0 220px;aspect-ratio:9/16;border-radius:16px;overflow:hidden;scroll-snap-align:start;display:flex;align-items:flex-end;}
  .video-card.vc1{background:radial-gradient(circle at 30% 20%, var(--purple) 0%, var(--purple-darker) 70%);}
  .video-card.vc2{background:radial-gradient(circle at 70% 30%, var(--mint-deep) 0%, var(--purple-darker) 65%);}
  .video-card.vc3{background:radial-gradient(circle at 50% 80%, var(--purple) 0%, var(--purple-darker) 70%);}
  .video-tags{position:absolute;top:16px;left:16px;display:flex;gap:6px;z-index:2;}
  .video-tags span{font-family:'Poppins',sans-serif;font-size:10.5px;font-weight:800;padding:5px 11px;border-radius:20px;transform:rotate(-4deg);}
  .video-tags .vt1{background:var(--purple);color:var(--white);}
  .video-tags .vt2{background:var(--mint);color:var(--purple-dark);transform:rotate(3deg);margin-top:6px;}
  .video-caption{position:relative;z-index:2;padding:18px 16px 56px;font-family:'Poppins',sans-serif;font-size:14.5px;line-height:1.4;color:rgba(255,255,255,0.9);}
  .video-caption b{color:var(--white);}
  .play-btn{position:absolute;bottom:16px;left:16px;width:38px;height:38px;border-radius:50%;background:var(--mint);display:flex;align-items:center;justify-content:center;z-index:2;}
  .play-btn svg{width:16px;height:16px;color:var(--purple-dark);}
  .video-nav{display:flex;gap:10px;justify-content:flex-end;margin-top:6px;}
  .video-nav button{width:38px;height:38px;border-radius:50%;background:rgba(255,255,255,0.1);border:none;color:var(--white);font-size:18px;cursor:pointer;}
  .video-nav button:hover{background:rgba(255,255,255,0.2);}

  /* ---- MAGNET ---- */
  .magnet{background:var(--mint-pale);}
  .magnet-card{background:var(--purple-dark);color:var(--white);border-radius:16px;padding:46px;display:grid;grid-template-columns:1.2fr 0.8fr;gap:40px;align-items:center;}
  @media(max-width:800px){.magnet-card{grid-template-columns:1fr;padding:30px;}}
  .magnet-card .kicker{color:var(--mint-light);}
  .magnet-card h3{font-size:25px;font-weight:800;margin:12px 0 16px;line-height:1.25;}
  .magnet-card p{font-size:15px;line-height:1.6;color:rgba(255,255,255,0.72);margin-bottom:20px;}
  .magnet-list{list-style:none;font-size:13.5px;margin-bottom:24px;}
  .magnet-list li{padding:7px 0;color:rgba(255,255,255,0.82);display:flex;gap:8px;}
  .magnet-list li:before{content:"—";color:var(--mint-light);}
  .magnet-form{display:flex;gap:10px;flex-wrap:wrap;}
  .magnet-form input{flex:1;min-width:180px;padding:13px 16px;border-radius:30px;border:1px solid rgba(255,255,255,0.25);background:rgba(255,255,255,0.06);color:var(--white);font-family:'Inter',sans-serif;font-size:14px;}
  .magnet-form input::placeholder{color:rgba(255,255,255,0.62);}
  .magnet-visual{background:rgba(255,255,255,0.06);border:1px solid rgba(255,255,255,0.14);border-radius:12px;padding:26px;}
  .magnet-visual .label{color:var(--mint-light);font-size:11px;font-weight:800;text-transform:uppercase;letter-spacing:0.05em;display:block;margin-bottom:14px;}
  .magnet-visual ol{padding-left:18px;font-size:13.5px;line-height:2;color:rgba(255,255,255,0.75);}

  /* ---- FAQ ---- */
  /* ---- FAQ ACCORDÉON ---- */
  .faq-list{max-width:760px;}
  .faq-item{border-top:1px solid var(--line);padding:4px 0;}
  .faq-item:last-child{border-bottom:1px solid var(--line);}
  .faq-q{font-family:'Poppins',sans-serif;font-size:16.5px;font-weight:700;padding:18px 36px 18px 0;cursor:pointer;list-style:none;position:relative;}
  .faq-q::-webkit-details-marker{display:none;}
  .faq-q::after{content:"+";position:absolute;right:4px;top:14px;font-size:24px;font-weight:400;color:var(--mint-deep);transition:transform .2s;}
  .faq-item[open] .faq-q::after{transform:rotate(45deg);}
  .faq-a{font-size:14.5px;line-height:1.65;color:var(--ink-soft);padding-bottom:20px;}

  .final-cta{background:var(--purple-dark);color:var(--white);text-align:center;padding:110px 0;}
  .final-cta h2{color:var(--white);}
  .final-cta p{color:rgba(255,255,255,0.72);font-size:17px;margin:18px auto 32px;max-width:480px;}

  footer{background:var(--purple-darker);color:rgba(255,255,255,0.55);padding:40px 0;}
  .footer-row{display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:16px;font-size:13px;}
  .footer-row .logo .c1{color:var(--mint);}
  .footer-row .logo .c2{color:var(--white);}
  .footer-meta{margin-top:18px;padding-top:18px;border-top:1px solid rgba(255,255,255,0.1);display:flex;gap:10px;flex-wrap:wrap;font-size:12px;color:rgba(255,255,255,0.6);}
  .footer-meta a{color:rgba(255,255,255,0.55);text-decoration:underline;}
  .footer-sep{color:rgba(255,255,255,0.25);}

  /* ---- LEAD MODAL (typeform-style) ---- */
  .lead-modal{position:fixed;inset:0;background:var(--purple-dark);z-index:1000;display:none;flex-direction:column;}
  .lead-modal.open{display:flex;}
  .lead-modal-top{display:flex;align-items:center;gap:20px;padding:22px 28px;}
  .lead-modal-progress{flex:1;height:4px;background:rgba(255,255,255,0.15);border-radius:2px;overflow:hidden;}
  .lead-modal-progress-bar{height:100%;width:0%;background:var(--mint);transition:width .3s ease;}
  .lead-modal-close{width:36px;height:36px;border-radius:50%;background:rgba(255,255,255,0.1);border:none;color:#fff;font-size:20px;line-height:1;cursor:pointer;flex-shrink:0;}
  .lead-modal-close:hover{background:rgba(255,255,255,0.2);}
  .lead-modal-body{flex:1;display:flex;align-items:center;justify-content:center;padding:20px 24px;overflow-y:auto;}
  .lead-step{display:none;max-width:540px;width:100%;}
  .lead-step.active{display:block;animation:leadFade .35s ease;}
  @keyframes leadFade{from{opacity:0;transform:translateY(10px);}to{opacity:1;transform:translateY(0);}}
  .lead-step .num{color:var(--mint-light);font-family:'Poppins',sans-serif;font-weight:700;font-size:13.5px;margin-bottom:16px;letter-spacing:0.02em;}
  .lead-step h3{color:#fff;font-family:'Poppins',sans-serif;font-weight:700;font-size:clamp(24px,4vw,36px);line-height:1.28;margin-bottom:30px;}
  .lead-step input{width:100%;background:transparent;border:none;border-bottom:2px solid rgba(255,255,255,0.3);color:#fff;font-family:'Poppins',sans-serif;font-size:21px;padding:10px 4px;outline:2px solid transparent;outline-offset:4px;}
  .lead-step input:focus-visible{outline-color:var(--mint);}
  .lead-step input::placeholder{color:rgba(255,255,255,0.35);}
  .lead-step input:focus{border-color:var(--mint);}
  .lead-step-actions{display:flex;gap:16px;align-items:center;margin-top:30px;}
  .lead-btn{background:var(--mint);color:var(--purple-dark);border:none;padding:13px 26px;border-radius:30px;font-weight:700;font-size:15px;cursor:pointer;font-family:'Poppins',sans-serif;}
  .lead-btn:hover{background:var(--mint-light);}
  .lead-skip{background:none;border:none;color:rgba(255,255,255,0.65);font-size:13px;cursor:pointer;text-decoration:underline;font-family:'Inter',sans-serif;}
  .lead-hint{color:rgba(255,255,255,0.6);font-size:12.5px;margin-top:12px;}
  .lead-final{text-align:center;}
  .lead-final .badge-icon{width:60px;height:60px;border-radius:50%;background:var(--mint);display:flex;align-items:center;justify-content:center;margin:0 auto 24px;}
  .lead-final h3{max-width:420px;margin-left:auto;margin-right:auto;}
  .lead-final .lead-step-actions{justify-content:center;}
  @media(max-width:600px){.lead-modal-top{padding:18px;}}

  /* =====================================================================
     AJUSTEMENTS UI/UX — lisibilité (16 px mini), contrastes WCAG AA, cibles tactiles, vidéos
     ===================================================================== */
  :root{--mint-text:#2B775D;}               /* menthe lisible sur fond clair (5,4:1) */
  body{font-size:17px;line-height:1.6;}
  @media(max-width:600px){body{font-size:16px;}}
  :focus-visible{outline:3px solid var(--mint);outline-offset:3px;border-radius:6px;}
  @media(prefers-reduced-motion:reduce){html{scroll-behavior:auto;}*{animation:none!important;transition:none!important;}}

  /* Navigation + logo */
  .logo-mark img{width:150px;height:auto;}
  .nav-cta{display:inline-flex;align-items:center;min-height:46px;padding:12px 22px;font-size:15px;}
  @media(max-width:420px){.logo-mark img{width:124px;}.nav-cta{padding:11px 16px;font-size:14px;}}

  /* Hero */
  .eyebrow{font-size:14px;}
  .eyebrow-xp{font-size:13px;}
  .hero-xp{display:block;width:fit-content;margin:-8px 0 22px;padding:4px 11px;font-size:11.5px;line-height:1.4;background:rgba(118,207,175,0.16);color:var(--mint-light);}
  .hero-xp+h1{margin-top:0;}
  @media(max-width:600px){.hero-xp{margin-top:0;}}
  .hero-sub{font-size:clamp(17px,1.5vw,19px);color:rgba(255,255,255,0.82);}
  .hero-note{font-size:16px;color:rgba(255,255,255,0.7);max-width:260px;}
  .btn-primary{font-size:16px;min-height:52px;display:inline-flex;align-items:center;}

  /* Ticket */
  .ticket-head{font-size:13px;color:var(--mint-text);}
  .ticket-title{font-size:18px;}
  .ticket-row{font-size:16px;padding:8px 0;}
  .ticket-total{font-size:16px;}
  .ticket-total span:last-child{color:var(--mint-text);}

  /* Bandeau offert + chiffres */
  .free-offer .tag-offert{font-size:13px;}
  .free-offer-cta{font-size:15px;min-height:48px;display:inline-flex;align-items:center;}
  .stat-block .num span{color:var(--mint-text);}
  .stat-block .label{font-size:14px;color:rgba(42,19,48,0.75);}
  .stat-block .stars{color:var(--mint-text);font-size:15px;}
  .stat-block .label-only{font-size:16px;color:rgba(42,19,48,0.75);}

  /* En-têtes de section */
  .section-head .kicker{font-size:14px;color:var(--mint-text);}
  .section-head p{font-size:clamp(17px,1.4vw,18px);color:rgba(42,19,48,0.75);}
  h2{font-size:clamp(28px,3.3vw,40px);}

  /* Process */
  .process-verb{font-size:13px;color:var(--mint-text);}
  .process-step h3{font-size:19px;}
  .process-step p{font-size:16px;line-height:1.6;color:rgba(42,19,48,0.75);}
  .process-step p b{color:var(--mint-text);}

  /* Méthode */
  .formula-card h3{font-size:20px;}
  .formula-card p{font-size:16px;color:rgba(255,255,255,0.75);}

  /* Relation client */
  .centre-card .tag{font-size:13px;}
  .centre-card ul{font-size:17px;}

  /* Manifeste (paragraphe décoratif, plus un titre) */
  .manifesto-text{font-family:'Poppins',sans-serif;font-weight:900;font-size:clamp(30px,6vw,64px);line-height:1.08;letter-spacing:-0.01em;text-transform:uppercase;color:#7A5280;}
  .manifesto-text span{display:block;color:var(--purple-dark);}

  /* Offres */
  .offer-num{font-size:13px;color:rgba(255,255,255,0.72);}
  .offer-price{font-size:16px;}
  .offer-desc{font-size:16px;color:rgba(255,255,255,0.78);}
  .offer-list{font-size:16px;}
  .offer-list li{padding:10px 0;}
  .offer-cta{font-size:16px;min-height:50px;display:flex;align-items:center;justify-content:center;}
  .offer-badge{font-size:13px;}

  /* Canaux */
  .channels .section-head .kicker{color:var(--purple-dark);}
  .channels .section-head p{color:rgba(42,19,48,0.8);}
  .channel-card .name{font-size:18px;}
  .channel-card .role{font-size:15px;line-height:1.4;color:rgba(42,19,48,0.75);}

  /* Preuves */
  .years-pill{font-size:14px;}
  .result-stat span{font-size:17px;}
  .result-tags span{font-size:14px;}
  .chip{font-size:16px;color:rgba(42,19,48,0.78);}

  /* Studio vidéo */
  .video-studio-text p{font-size:17px;color:rgba(255,255,255,0.8);max-width:420px;}
  .studio-capabilities li{font-size:16px;color:rgba(255,255,255,0.8);}
  .studio-stat-label{font-size:16px;}
  .video-card{margin:0;flex:0 0 min(250px,72vw);background:var(--purple-darker);display:block;}
  .video-card video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block;background:var(--purple-darker);}
  .video-overlay{position:absolute;inset:0;display:flex;flex-direction:column;justify-content:flex-end;background:linear-gradient(0deg,rgba(20,8,24,0.85) 0%,rgba(20,8,24,0.25) 45%,rgba(20,8,24,0.1) 100%);transition:opacity .2s;}
  .video-card.playing .video-overlay{opacity:0;pointer-events:none;}
  .video-tags span{font-size:13px;}
  .video-caption{font-size:16px;padding:18px 18px 74px;}
  .play-btn{width:48px;height:48px;border:0;cursor:pointer;bottom:18px;left:18px;}
  .play-btn:hover{background:var(--mint-light);}
  .play-btn svg{width:20px;height:20px;}
  .video-nav button{width:48px;height:48px;font-size:22px;}

  /* FAQ */
  .faq-q{font-size:clamp(17px,1.6vw,18px);line-height:1.4;}
  .faq-q::after{color:var(--mint-text);}
  .faq-a{font-size:16px;color:rgba(42,19,48,0.75);}

  /* CTA final + pied de page */
  .final-cta p{font-size:18px;color:rgba(255,255,255,0.8);}
  footer{color:rgba(255,255,255,0.72);}
  .footer-row{font-size:15px;}
  .footer-logo{width:160px;height:auto;}
  .footer-meta{font-size:14px;color:rgba(255,255,255,0.72);}
  .footer-meta a{color:rgba(255,255,255,0.85);}

  /* Modale */
  .lead-step .num{font-size:15px;}
  .lead-skip{font-size:16px;color:rgba(255,255,255,0.75);min-height:44px;}
  .lead-hint{font-size:14px;}
  .lead-btn{font-size:16px;min-height:50px;}
  .lead-modal-close{width:44px;height:44px;}

  /* Corrections responsive (absentes de la maquette) */
  .hero-grid>*,.video-studio-grid>*,.change-grid>*,.case-card>*{min-width:0;}
  @media(max-width:900px){.hero-grid{grid-template-columns:1fr;gap:48px;}.hero{padding:64px 0 88px;}.ticket{max-width:460px;}}
  .kicker{display:block;font-family:'Poppins',sans-serif;font-size:14px;font-weight:700;text-transform:uppercase;letter-spacing:0.06em;margin-bottom:12px;}
  .video-studio-text .kicker{color:var(--mint-light);}
  @media(max-width:600px){.wrap{padding:0 20px;}section{padding:72px 0;}.stats-row{gap:28px 40px;}}

  /* =====================================================================
     AJOUTS DESIGN — icônes, illustrations, visuels clients
     ===================================================================== */
  .ico{width:20px;height:20px;fill:none;stroke:currentColor;stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round;flex-shrink:0;}

  /* Ticket hero : coche devant « Analysé » */
  .ticket-row b{display:inline-flex;align-items:center;gap:6px;}
  .ticket-row b .ico{width:16px;height:16px;color:var(--mint-text);stroke-width:2.4;}

  /* Hero : pastilles de réassurance sous les CTA */
  .hero-proof{display:flex;flex-wrap:wrap;gap:10px 22px;margin-top:30px;padding-top:24px;border-top:1px solid rgba(255,255,255,0.12);}
  .hero-proof span{display:inline-flex;align-items:center;gap:8px;font-size:15px;font-weight:600;color:rgba(255,255,255,0.85);}
  .hero-proof .ico{width:18px;height:18px;color:var(--mint);}

  /* Barre de chiffres */
  .stat-ico{width:40px;height:40px;border-radius:50%;background:var(--white);color:var(--mint-text);display:flex;align-items:center;justify-content:center;margin:0 auto 10px;box-shadow:0 4px 14px rgba(58,26,63,0.08);}
  .stat-ico .ico{width:19px;height:19px;}
  .stat-block.small{display:flex;align-items:center;gap:12px;text-align:left;}
  .stat-block.small .stat-ico{margin:0;}

  /* Le constat : illustration + symptômes */
  .problem-grid{display:grid;grid-template-columns:1.15fr 0.85fr;gap:56px;align-items:center;}
  .problem-grid>*{min-width:0;}
  .problem .section-head{margin-bottom:36px;}
  .funnel-illu{position:relative;}
  .funnel-illu svg{width:100%;height:auto;display:block;}
  .pain-head{margin-top:64px;font-family:'Poppins',sans-serif;font-size:14px;font-weight:700;text-transform:uppercase;letter-spacing:0.06em;color:var(--mint-text);}
  .pain-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:18px;}
  .pain-card{border:1px solid var(--line);border-radius:14px;padding:26px;background:var(--white);position:relative;overflow:hidden;transition:transform .25s, box-shadow .25s;}
  .pain-card:hover{transform:translateY(-3px);box-shadow:0 16px 34px rgba(58,26,63,0.08);}
  .pain-card .pain-num{position:absolute;top:14px;right:18px;font-family:'Poppins',sans-serif;font-weight:800;font-size:44px;line-height:1;color:var(--mint-pale);}
  .pain-card .badge{margin-bottom:16px;position:relative;}
  .pain-card h3{font-size:18px;font-weight:700;margin-bottom:6px;position:relative;}
  .pain-card p{font-size:16px;line-height:1.55;color:rgba(42,19,48,0.75);position:relative;}
  @media(max-width:900px){.problem-grid{grid-template-columns:1fr;gap:40px;}.funnel-illu{max-width:440px;}.pain-grid{grid-template-columns:1fr;}}

  /* Relation client : icônes */
  .centre-card .tag{display:inline-flex;align-items:center;gap:8px;}
  .centre-card .tag .ico{width:16px;height:16px;}
  .centre-card li{display:flex;gap:12px;align-items:flex-start;}
  .centre-card li .ico{width:22px;height:22px;padding:4px;border-radius:50%;margin-top:2px;stroke-width:2.6;}
  .centre-card.listen li .ico{background:var(--mint);color:var(--purple-dark);}
  .centre-card.challenge li .ico{background:rgba(255,255,255,0.14);color:var(--mint-light);}

  /* Offres : icône par formule + puces cochées + CTA aligné en bas */
  .offer-ico{width:48px;height:48px;border-radius:12px;background:rgba(118,207,175,0.16);color:var(--mint-light);display:flex;align-items:center;justify-content:center;margin-bottom:18px;}
  .offer-ico .ico{width:24px;height:24px;}
  .offer-ticket.featured .offer-ico{background:var(--mint);color:var(--purple-dark);}
  .offer-desc{flex-grow:0;}
  .offer-list{flex-grow:1;}
  .offer-list li:before{content:"";width:16px;height:16px;margin-top:4px;background:var(--mint-light);opacity:.75;-webkit-mask:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='black' stroke-width='2.4' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M5 12h14M13 6l6 6-6 6'/%3E%3C/svg%3E") center/contain no-repeat;mask:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='black' stroke-width='2.4' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M5 12h14M13 6l6 6-6 6'/%3E%3C/svg%3E") center/contain no-repeat;}
  .offer-list li.free:before{content:"";opacity:1;-webkit-mask-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='black' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M5 12.5l4.5 4.5L19 7.5'/%3E%3C/svg%3E");mask-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='black' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M5 12.5l4.5 4.5L19 7.5'/%3E%3C/svg%3E");}
  .offer-note{margin-top:22px;border:1px dashed rgba(163,226,201,0.4);border-radius:12px;padding:16px 18px;display:flex;flex-direction:column;gap:10px;background:rgba(255,255,255,0.04);}
  .offer-note span{display:flex;align-items:center;gap:10px;font-size:15px;color:rgba(255,255,255,0.82);line-height:1.4;}
  .offer-note b{color:var(--mint-light);}
  .offer-plus{font-size:13.5px;font-style:italic;color:rgba(255,255,255,0.6);margin:0 0 6px;padding-left:2px;}
  .offer-note .ico{color:var(--mint-light);width:18px;height:18px;}
  .offer-cta{transition:background .2s, transform .2s;}
  .offer-cta:hover{background:rgba(255,255,255,0.18);transform:translateY(-1px);}
  .offer-ticket.featured .offer-cta:hover{background:var(--mint-light);}

  /* Preuves : visuel de la marque en fond + logo */
  .result-card{min-height:340px;background:var(--purple-darker);isolation:isolate;}
  .result-card .rc-bg{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:-2;transition:transform .7s ease;}
  .result-card:hover .rc-bg{transform:scale(1.05);}
  .result-card::after{content:"";position:absolute;inset:0;z-index:-1;background:linear-gradient(180deg,rgba(42,19,48,0.25) 0%,rgba(42,19,48,0.45) 40%,rgba(20,8,24,0.94) 100%);}
  .result-card.rc2::after,.result-card.rc4::after{background:linear-gradient(180deg,rgba(42,19,48,0.2) 0%,rgba(42,19,48,0.45) 40%,rgba(20,8,24,0.94) 100%),linear-gradient(135deg,rgba(92,184,151,0.25),transparent 60%);}
  .result-card.rc1,.result-card.rc2,.result-card.rc3,.result-card.rc4{background:var(--purple-darker);}
  .rc-logo{position:absolute;top:16px;right:16px;z-index:2;height:52px;padding:0 14px;display:flex;align-items:center;border-radius:12px;background:rgba(255,255,255,0.12);border:1px solid rgba(255,255,255,0.22);-webkit-backdrop-filter:blur(10px);backdrop-filter:blur(10px);}
  .rc-logo img{height:30px;width:auto;max-width:150px;object-fit:contain;filter:brightness(0) invert(1);}
  .rc-logo.square img{height:38px;}
  .result-overlay{background:none;padding:32px 24px 24px;position:relative;z-index:1;}
  .result-stat{font-size:clamp(34px,3.6vw,44px);}
  .result-tags span:not(.loyal){display:inline-flex;align-items:center;gap:6px;-webkit-backdrop-filter:blur(6px);backdrop-filter:blur(6px);}

  /* Puces secteurs */
  .proof-label{margin-top:36px;font-size:15px;font-weight:600;color:rgba(42,19,48,0.7);}
  .chip{display:inline-flex;align-items:center;gap:9px;}
  .chip .ico{width:18px;height:18px;color:var(--mint-text);}

  /* FAQ : colonne d'aide */
  .faq-layout{display:grid;grid-template-columns:1fr 340px;gap:56px;align-items:start;}
  .faq-layout>*{min-width:0;}
  .faq-list{max-width:none;}
  .faq-aside{position:sticky;top:104px;background:var(--mint-pale);border-radius:16px;padding:30px;overflow:hidden;}
  .faq-aside::before{content:"";position:absolute;right:-60px;bottom:-60px;width:200px;height:204px;background:url(../assets/logo-icon.svg) no-repeat center/contain;opacity:0.12;pointer-events:none;}
  .faq-aside .badge{margin-bottom:18px;}
  .faq-aside h3{font-size:21px;font-weight:700;line-height:1.3;margin-bottom:10px;}
  .faq-aside p{font-size:16px;line-height:1.55;color:rgba(42,19,48,0.75);margin-bottom:20px;}
  .faq-aside ul{list-style:none;margin-bottom:22px;}
  .faq-aside li{display:flex;align-items:center;gap:10px;font-size:15px;font-weight:600;padding:6px 0;}
  .faq-aside li .ico{width:18px;height:18px;color:var(--mint-text);}
  .faq-aside .btn-primary{width:100%;justify-content:center;box-shadow:none;background:var(--purple-dark);color:var(--white);}
  .faq-phone{display:flex;align-items:center;justify-content:center;gap:8px;margin-top:14px;font-weight:700;text-decoration:none;font-size:16px;min-height:44px;position:relative;}
  .faq-phone .ico{width:18px;height:18px;color:var(--mint-text);}
  @media(max-width:900px){.faq-layout{grid-template-columns:1fr;gap:36px;}.faq-aside{position:relative;}}

  /* CTA final */
  .final-cta{position:relative;overflow:hidden;}
  .final-cta::before,.final-cta::after{content:"";position:absolute;background:url(../assets/logo-icon.svg) no-repeat center/contain;pointer-events:none;opacity:0.35;}
  .final-cta::before{width:340px;height:347px;left:-110px;bottom:-120px;transform:rotate(-12deg);}
  .final-cta::after{width:240px;height:245px;right:-70px;top:-80px;transform:rotate(14deg);opacity:0.25;}
  .final-cta .wrap{position:relative;z-index:1;}
  .cta-reassure{display:flex;justify-content:center;flex-wrap:wrap;gap:14px;margin-top:34px;}
  .cta-reassure span{display:inline-flex;align-items:center;gap:9px;font-size:15px;font-weight:600;color:rgba(255,255,255,0.85);background:rgba(255,255,255,0.08);border:1px solid rgba(255,255,255,0.14);padding:10px 16px;border-radius:30px;}
  .cta-reassure .ico{width:18px;height:18px;color:var(--mint);}

  /* Pied de page : logo clair sur fond sombre */
  .footer-logo{filter:brightness(0) invert(1);}
  .footer-row>a{display:inline-flex;align-items:center;gap:10px;min-height:44px;color:inherit;text-decoration:none;}
  .footer-row>a:hover b,.footer-phone:hover{color:var(--white);text-decoration:underline;}
  .footer-addr span{display:flex;flex-direction:column;line-height:1.35;}
  .footer-addr b{font-weight:600;color:rgba(255,255,255,0.9);}
  .footer-addr small{font-size:13px;color:rgba(255,255,255,0.6);}
  .footer-phone{font-weight:600;color:rgba(255,255,255,0.9) !important;}
  .footer-row .ico{width:17px;height:17px;color:var(--mint);}

  /* Méthode : icône dans la recette */
  .recipe-wrap{position:relative;}

  /* =====================================================================
     V2 — hero photo, offre, chiffres, constat, manifeste, filigranes
     ===================================================================== */
  /* Filigrane logo coffee */
  .bg-mark{position:absolute;z-index:0;pointer-events:none;width:var(--s,420px);aspect-ratio:132/135;background:no-repeat center/contain;opacity:var(--o,.07);}
  .bm-white{background-image:url(../assets/logo-icon-white.svg);}
  .bm-purple{background-image:url(../assets/logo-icon-purple.svg);}
  .bm-mint{background-image:url(../assets/logo-icon-mint.svg);}
  .bm-tr{top:calc(var(--s,420px) * -0.22);right:calc(var(--s,420px) * -0.2);transform:rotate(14deg);}
  .bm-tl{top:calc(var(--s,420px) * -0.25);left:calc(var(--s,420px) * -0.22);transform:rotate(-12deg);}
  .bm-br{bottom:calc(var(--s,420px) * -0.25);right:calc(var(--s,420px) * -0.18);transform:rotate(-10deg);}
  .bm-bl{bottom:calc(var(--s,420px) * -0.28);left:calc(var(--s,420px) * -0.22);transform:rotate(12deg);}
  .trust-bar,.process,.formula,.channels,.video-studio,.manifesto,.final-cta,footer,.bento-quote{position:relative;overflow:hidden;}
  .trust-bar>.wrap,.process>.wrap,.formula>.wrap,.channels>.wrap,.video-studio>.wrap,.manifesto>.wrap,.final-cta>.wrap,footer>.wrap,.free-offer>.wrap{position:relative;z-index:1;}
  .final-cta::before,.final-cta::after{display:none;}
  @media(max-width:700px){.bg-mark{width:calc(var(--s,420px) * .6);}}

  /* ---------- HERO : photo + voile noir, tient dans l'écran ---------- */
  .hero{
    background-color:#0d070f;
    background-image:linear-gradient(100deg,rgba(8,4,10,0.9) 0%,rgba(8,4,10,0.8) 42%,rgba(8,4,10,0.62) 100%),url(../assets/hero-equipe.jpg);
    background-size:cover;background-position:center 35%;
    min-height:calc(100vh - 78px);min-height:calc(100svh - 78px);
    display:flex;align-items:center;padding:clamp(14px,4vh,60px) 0;
  }
  .hero>.wrap{width:100%;}
  .hero::before{background-image:url(../assets/logo-icon-white.svg);opacity:0.04;}
  .hero-grid{gap:clamp(32px,4vw,64px);}
  .eyebrow{margin-bottom:clamp(12px,2.2vh,22px);font-size:13px;}
  .hero h1{font-size:clamp(28px,min(3.7vw,6vh),56px);line-height:1.08;}
  .hero-sub{margin-top:clamp(12px,2.2vh,22px);font-size:clamp(15.5px,min(1.25vw,2.15vh),18px);line-height:1.55;max-width:540px;color:rgba(255,255,255,0.86);}
  .hero-ctas{margin-top:clamp(18px,3.2vh,34px);}
  .hero-note{font-size:14.5px;color:rgba(255,255,255,0.72);}
  .hero-proof{margin-top:clamp(16px,3vh,30px);padding-top:clamp(14px,2.4vh,24px);border-top-color:rgba(255,255,255,0.14);}
  .hero-proof span,.hero-google{font-size:14.5px;}
  .hero-google{display:inline-flex;align-items:center;gap:8px;font-weight:600;color:rgba(255,255,255,0.88);text-decoration:none;border-bottom:1px dashed rgba(255,255,255,0.35);}
  .hero-google:hover{color:var(--white);border-bottom-color:var(--mint);}
  .hero-google .ico{width:18px;height:18px;color:#FBBC04;}
  .hero .ticket{padding:clamp(18px,3vh,28px) 24px clamp(24px,3.6vh,38px);}
  .hero .ticket-row{padding:clamp(3px,0.75vh,8px) 0;font-size:clamp(14px,1.9vh,16px);}
  .hero .ticket-head{padding-bottom:clamp(8px,1.4vh,14px);margin-bottom:clamp(8px,1.4vh,16px);}
  .cta-reassure .hero-google{gap:9px;font-size:15px;color:rgba(255,255,255,0.85);background:rgba(255,255,255,0.08);border:1px solid rgba(255,255,255,0.14);padding:10px 16px;border-radius:30px;}
  .cta-reassure .hero-google:hover{border-color:var(--mint);}
  .cta-reassure .hero-google span{all:unset;}
  @media(max-width:900px){
    .hero{min-height:calc(100svh - 78px);background-position:60% center;}
    .hero .ticket{display:none;}
    .hero h1{font-size:clamp(26px,7.4vw,38px);}
    .hero .eyebrow{font-size:11.5px;gap:8px;}
    .hero .eyebrow::before{display:none;}
    .hero-sub{font-size:15px;line-height:1.5;}
    .hero-note{display:none;}
    .hero-ctas{margin-top:20px;}
    .hero-proof{margin-top:20px;padding-top:16px;gap:8px 16px;}
    .hero-proof span,.hero-google{font-size:13.5px;}
  }

  /* ---------- BANDEAU OFFERT ---------- */
  @property --ob-a{syntax:'<angle>';initial-value:0deg;inherits:false;}
  .free-offer{background:var(--mint-pale);padding:36px 0 0;}
  .free-offer .wrap{display:block;padding-top:0;padding-bottom:0;}
  .offer-banner{position:relative;isolation:isolate;display:grid;grid-template-columns:auto 1fr auto auto;align-items:center;gap:26px;padding:22px 24px 22px 22px;border-radius:22px;background:radial-gradient(120% 140% at 100% 0%,rgba(118,207,175,0.22) 0%,rgba(118,207,175,0) 55%),var(--purple-dark);color:var(--white);box-shadow:0 24px 60px -18px rgba(58,26,63,0.45);}
  .offer-banner::before{content:"";position:absolute;inset:0;padding:1.5px;border-radius:inherit;z-index:-1;background:conic-gradient(from var(--ob-a),rgba(118,207,175,0) 0deg,rgba(118,207,175,0) 220deg,var(--mint) 290deg,var(--mint-light) 320deg,rgba(118,207,175,0) 360deg);-webkit-mask:linear-gradient(#000 0 0) content-box,linear-gradient(#000 0 0);-webkit-mask-composite:xor;mask-composite:exclude;animation:obSpin 6s linear infinite;}
  @keyframes obSpin{to{--ob-a:360deg;}}
  .ob-icon{width:58px;height:58px;border-radius:16px;background:var(--mint);color:var(--purple-dark);display:flex;align-items:center;justify-content:center;transform:rotate(-6deg);box-shadow:0 10px 24px -8px rgba(118,207,175,0.7);}
  .ob-icon .ico{width:28px;height:28px;stroke-width:1.9;}
  .ob-tag{display:inline-flex;align-items:center;gap:8px;font-size:12.5px;font-weight:700;letter-spacing:0.04em;text-transform:uppercase;color:var(--mint-light);margin-bottom:6px;}
  .ob-dot{width:8px;height:8px;border-radius:50%;background:var(--mint);box-shadow:0 0 0 0 rgba(118,207,175,0.6);animation:obPulse 2s ease-out infinite;}
  @keyframes obPulse{0%{box-shadow:0 0 0 0 rgba(118,207,175,0.6);}100%{box-shadow:0 0 0 10px rgba(118,207,175,0);}}
  .free-offer .ob-title{font-family:'Poppins',sans-serif;font-weight:600;font-size:clamp(17px,1.6vw,21px);line-height:1.3;color:var(--white);}
  .ob-title em{font-style:normal;color:var(--mint);}
  .ob-price{display:flex;flex-direction:column;align-items:flex-end;padding-left:26px;border-left:1px solid rgba(255,255,255,0.14);}
  .ob-zero{font-family:'Poppins',sans-serif;font-weight:800;font-size:44px;line-height:1;color:var(--mint);letter-spacing:-0.02em;}
  .ob-sub{font-size:12.5px;font-weight:600;color:rgba(255,255,255,0.65);margin-top:4px;white-space:nowrap;}
  .ob-cta{display:inline-flex;align-items:center;gap:10px;min-height:50px;padding:0 22px;border-radius:30px;background:var(--white);color:var(--purple-dark);font-family:'Poppins',sans-serif;font-weight:700;font-size:15px;text-decoration:none;white-space:nowrap;transition:transform .2s,background .2s;}
  .ob-cta .ico{width:18px;height:18px;transition:transform .2s;}
  .ob-cta:hover{background:var(--mint-light);}
  .ob-cta:hover .ico{transform:translateX(3px);}
  @media(max-width:900px){.offer-banner{grid-template-columns:auto 1fr;gap:18px;}.ob-price{align-items:flex-start;border-left:0;padding-left:0;flex-direction:row;align-items:baseline;gap:10px;}.ob-cta{justify-self:stretch;justify-content:center;}.ob-price,.ob-cta{grid-column:1 / -1;}}

  /* ---------- CHIFFRES : tous alignés ---------- */
  .trust-bar{padding:34px 0 38px;}
  .stats-row{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;align-items:start;justify-content:stretch;}
  .stat-block{display:flex;flex-direction:column;align-items:center;text-align:center;padding:6px 8px;border-radius:16px;color:inherit;text-decoration:none;}
  .stat-block+.stat-block{border-left:1px solid var(--line);border-radius:0;}
  .stat-block .stat-ico{margin:0 0 12px;}
  .stat-block .num{height:40px;display:flex;align-items:center;justify-content:center;line-height:1;}
  .stat-block .label{margin-top:8px;min-height:22px;display:inline-flex;align-items:center;justify-content:center;gap:8px;}
  .stat-google{transition:background .2s;}
  .stat-google:hover{background:rgba(255,255,255,0.7);}
  .stat-google .stat-ico .ico{color:#E8A600;}
  .g-stars{display:inline-block;font-size:14px;letter-spacing:1px;line-height:1;background:linear-gradient(90deg,#FBBC04 calc(var(--r,5) / 5 * 100%),rgba(42,19,48,0.2) 0);-webkit-background-clip:text;background-clip:text;color:transparent;}
  .g-stars::before{content:"★★★★★";}
  .stat-block .num .g-rating{font-size:inherit;font-weight:inherit;color:inherit;margin:0;}
  .g-ext{width:14px;height:14px;opacity:0.55;}
  .stat-google:hover .g-ext{opacity:1;}
  @media(max-width:800px){.stats-row{grid-template-columns:repeat(2,1fr);gap:28px 12px;}.stat-block:nth-child(3){border-left:0;}.stat-google .label{flex-direction:column;gap:4px;}.g-ext{display:none;}}
  .offer-banner{text-align:left;}

  /* ---------- LE CONSTAT : bento ---------- */
  .problem .problem-head{max-width:820px;margin-bottom:44px;}
  .problem h2{font-size:clamp(30px,3.6vw,46px);line-height:1.1;letter-spacing:-0.02em;}
  .problem h2 .h2-soft{color:rgba(42,19,48,0.45);}
  .problem h2 em{font-style:normal;color:var(--mint-text);}
  .bento{display:grid;grid-template-columns:1.2fr 1fr;grid-template-rows:repeat(3,auto);gap:18px;}
  .bento-quote{grid-row:1 / span 3;border-radius:24px;padding:clamp(28px,3.4vw,46px);background:var(--purple-dark);color:var(--white);display:flex;flex-direction:column;justify-content:space-between;gap:28px;min-height:100%;}
  .bento-quote>*:not(.bg-mark){position:relative;z-index:1;}
  .quote-glyph{font-family:'Poppins',sans-serif;font-weight:800;font-size:110px;line-height:.7;color:var(--mint);height:56px;}
  .bento-quote p{font-family:'Poppins',sans-serif;font-weight:500;font-size:clamp(19px,1.8vw,24px);line-height:1.45;color:rgba(255,255,255,0.78);}
  .bento-quote .bento-punch{font-weight:600;color:var(--white);padding-top:24px;border-top:1px solid rgba(255,255,255,0.14);}
  .bento-punch em{font-style:normal;color:var(--mint);}
  .bento-card{display:grid;grid-template-columns:52px 1fr;gap:18px;align-items:start;padding:24px 26px;border-radius:20px;background:var(--mint-pale);transition:transform .25s,background .25s;}
  .bento-card:hover{transform:translateX(4px);background:#E1F3EA;}
  .bc-ico{width:52px;height:52px;border-radius:14px;background:var(--white);color:var(--purple-dark);display:flex;align-items:center;justify-content:center;box-shadow:0 6px 16px -6px rgba(58,26,63,0.18);}
  .bc-ico .ico{width:24px;height:24px;}
  .bc-num{display:block;font-family:'Poppins',sans-serif;font-size:12.5px;font-weight:700;letter-spacing:0.08em;color:var(--mint-text);margin-bottom:4px;}
  .bento-card h3{font-size:18px;font-weight:700;line-height:1.3;margin-bottom:4px;}
  .bento-card p{font-size:16px;line-height:1.5;color:rgba(42,19,48,0.72);}
  @media(max-width:900px){.bento{grid-template-columns:1fr;}.bento-quote{grid-row:auto;}}

  /* ---------- MANIFESTE ---------- */
  .manifesto{background:var(--purple-darker);padding:110px 0 0;text-align:left;}
  .manifesto-text{font-family:'Poppins',sans-serif;font-weight:700;text-transform:none;font-size:clamp(38px,6.2vw,88px);line-height:1.02;letter-spacing:-0.035em;color:rgba(255,255,255,0.38);}
  .manifesto-text em{font-style:normal;color:var(--white);position:relative;white-space:nowrap;}
  .manifesto-text em::after{content:"";position:absolute;left:-2%;right:-2%;bottom:-0.12em;height:0.2em;background:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 300 20' preserveAspectRatio='none'%3E%3Cpath d='M3 14C60 5 130 3 297 9' fill='none' stroke='%2376CFAF' stroke-width='6' stroke-linecap='round'/%3E%3C/svg%3E") no-repeat center/100% 100%;}
  .manifesto-sub{margin-top:34px;max-width:520px;font-size:18px;line-height:1.6;color:rgba(255,255,255,0.72);}
  .marquee{margin-top:90px;background:var(--mint);overflow:hidden;padding:22px 0;transform:rotate(-1.5deg) scale(1.04);transform-origin:center;margin-bottom:28px;}
  .marquee-track{display:flex;align-items:center;gap:34px;width:max-content;animation:marquee 38s linear infinite;}
  .marquee-track span{font-family:'Poppins',sans-serif;font-weight:800;font-size:clamp(20px,2.2vw,28px);text-transform:uppercase;letter-spacing:-0.01em;color:var(--purple-dark);white-space:nowrap;}
  .marquee-track img{width:26px;height:auto;flex-shrink:0;}
  .marquee:hover .marquee-track{animation-play-state:paused;}
  @keyframes marquee{to{transform:translateX(-50%);}}
  @media(max-width:600px){.manifesto{padding-top:80px;}.manifesto-text em{white-space:normal;}.manifesto-text em::after{display:none;}.marquee{margin-top:60px;}}

  /* =====================================================================
     V3 — hero aéré, constat compact, process, méthode, manifeste, canaux, Google officiel
     ===================================================================== */
  /* HERO */
  .hero::before{display:none;}
  .hero-grid{grid-template-columns:1.3fr 0.7fr;gap:clamp(40px,5vw,80px);}
  .hero .eyebrow{margin-bottom:clamp(18px,3.4vh,32px);}
  .hero h1{font-size:clamp(32px,min(3.9vw,6.8vh),58px);line-height:1.06;letter-spacing:-0.02em;}
  .hero-sub{margin-top:clamp(18px,3.6vh,34px);font-size:clamp(16px,min(1.3vw,2.4vh),19px);line-height:1.65;max-width:560px;}
  .hero-ctas{margin-top:clamp(26px,5vh,48px);gap:26px;}
  .hero-note{max-width:250px;}
  @media(max-width:900px){.hero-grid{grid-template-columns:1fr;}.hero h1{font-size:clamp(30px,8.6vw,42px);}.hero-sub{font-size:16px;}.hero-ctas{margin-top:28px;}}

  /* BLOC GOOGLE OFFICIEL */
  .stat-google{padding:0;}
  .g-fallback{display:flex;flex-direction:column;align-items:center;color:inherit;text-decoration:none;padding:6px 8px;border-radius:16px;transition:background .2s;}
  .g-fallback:hover{background:rgba(255,255,255,0.7);}
  .g-fallback .stat-ico{margin:0 0 12px;}
  .g-fallback .stat-ico .ico{color:#E8A600;}
  .g-official{width:100%;max-width:320px;display:flex;flex-direction:column;align-items:center;gap:8px;}
  .g-official[hidden],.g-fallback[hidden]{display:none;}
  .g-official gmp-place-details-compact{width:100%;min-width:180px;border:1px solid var(--line);border-radius:16px;background:var(--white);
    --gmp-mat-color-surface:#FFFFFF;--gmp-mat-color-on-surface:#2A1330;--gmp-mat-color-on-surface-variant:rgba(42,19,48,0.72);--gmp-mat-color-primary:#2B775D;--gmp-mat-font-family:'Inter',sans-serif;}
  .g-more{display:inline-flex;align-items:center;gap:6px;font-size:13.5px;font-weight:600;color:var(--mint-text);text-decoration:none;}
  .g-more .ico{width:14px;height:14px;}
  .g-more:hover{text-decoration:underline;}

  /* LE CONSTAT : tient dans l'écran */
  .problem{padding:clamp(40px,7vh,88px) 0;}
  .problem .problem-head{margin-bottom:clamp(22px,3.4vh,34px);max-width:900px;}
  .problem h2{font-size:clamp(26px,2.7vw,40px);line-height:1.12;}
  .bento{gap:14px;}
  .bento-quote{padding:clamp(24px,2.6vw,36px);gap:18px;border-radius:22px;}
  .quote-glyph{font-size:76px;height:34px;}
  .bento-quote p{font-size:clamp(16.5px,1.3vw,19px);line-height:1.5;}
  .bento-quote .bento-punch{padding-top:16px;}
  .bento-card{padding:18px 22px;gap:16px;grid-template-columns:46px 1fr;border-radius:18px;}
  .bc-ico{width:46px;height:46px;border-radius:12px;}
  .bc-ico .ico{width:21px;height:21px;}
  .bento-card h3{font-size:17px;}
  .bento-card p{font-size:15.5px;}

  /* ACCOMPAGNEMENT A → Z */
  .process{padding:clamp(64px,9vh,104px) 0;}
  .process-layout{display:grid;grid-template-columns:0.9fr 1.1fr;gap:clamp(40px,6vw,88px);align-items:start;}
  .process-layout>*{min-width:0;}
  .process-intro{position:sticky;top:110px;}
  .process-intro h2{font-size:clamp(28px,3vw,42px);line-height:1.12;margin-top:2px;}
  .process-intro p{margin-top:16px;font-size:17px;line-height:1.65;color:rgba(42,19,48,0.75);}
  .process-chips{display:flex;flex-wrap:wrap;gap:10px;margin:24px 0 28px;}
  .process-chips span{display:inline-flex;align-items:center;gap:8px;font-size:14.5px;font-weight:600;background:var(--white);padding:9px 14px;border-radius:30px;border:1px solid var(--line);}
  .process-chips .ico{width:17px;height:17px;color:var(--mint-text);}
  .process-intro .btn-primary{box-shadow:none;background:var(--purple-dark);color:var(--white);}
  .steps{list-style:none;position:relative;display:flex;flex-direction:column;gap:12px;counter-reset:none;}
  .steps::before{content:"";position:absolute;left:47px;top:40px;bottom:40px;width:2px;background:repeating-linear-gradient(to bottom,var(--mint-deep) 0 6px,transparent 6px 12px);}
  .step{position:relative;display:grid;grid-template-columns:52px 1fr;gap:20px;align-items:start;padding:20px 24px;background:var(--white);border:1px solid rgba(42,19,48,0.08);border-radius:18px;overflow:hidden;transition:transform .25s,border-color .25s,box-shadow .25s;}
  .step:hover{transform:translateX(6px);border-color:var(--mint);box-shadow:0 14px 34px -18px rgba(58,26,63,0.35);}
  .step-ico{position:relative;z-index:1;width:52px;height:52px;border-radius:50%;background:var(--purple-dark);color:var(--white);display:flex;align-items:center;justify-content:center;box-shadow:0 0 0 6px var(--white);}
  .step:hover .step-ico{background:var(--mint);color:var(--purple-dark);}
  .step-ico .ico{width:22px;height:22px;}
  .step-verb{display:inline-block;font-family:'Poppins',sans-serif;font-size:12px;font-weight:700;letter-spacing:0.06em;text-transform:uppercase;color:var(--mint-text);background:var(--mint-pale);padding:3px 10px;border-radius:20px;margin-bottom:6px;}
  .step h3{font-size:18px;font-weight:700;margin-bottom:4px;}
  .step p{font-size:15.5px;line-height:1.55;color:rgba(42,19,48,0.72);padding-right:56px;}
  .step p b{color:var(--mint-text);}
  .step-num{position:absolute;right:18px;top:12px;font-family:'Poppins',sans-serif;font-weight:800;font-size:46px;line-height:1;color:var(--mint-pale);}
  @media(max-width:900px){.process-layout{grid-template-columns:1fr;}.process-intro{position:static;}.step p{padding-right:0;}.step-num{font-size:34px;}}

  /* NOTRE MÉTHODE (compact) */
  .formula{padding:clamp(64px,9vh,100px) 0;}
  .formula-layout{display:grid;grid-template-columns:1.25fr 0.75fr;gap:clamp(40px,6vw,88px);align-items:center;}
  .formula-layout>*{min-width:0;}
  .formula .section-head{margin-bottom:30px;}
  .formula h2{font-size:clamp(28px,3vw,40px);}
  .mix-list{display:flex;flex-direction:column;gap:22px;}
  .mix-row{display:grid;grid-template-columns:46px 1fr;gap:18px;align-items:start;}
  .mix-top{display:flex;justify-content:space-between;align-items:baseline;gap:12px;}
  .mix-top h3{font-size:18px;font-weight:700;}
  .mix-pct{font-family:'Poppins',sans-serif;font-weight:800;font-size:24px;color:var(--mint-light);line-height:1;}
  .mix-top{margin-bottom:8px;}
  .mix-row p{font-size:15.5px;line-height:1.55;color:rgba(255,255,255,0.72);}
  /* Camembert de la formule : 40 % + 35 % + 25 % = 100 % */
  .mix-pct{display:inline-flex;align-items:center;gap:8px;}
  .sw{display:inline-block;width:12px;height:12px;border-radius:3px;background:var(--c);flex-shrink:0;}
  .mix-chart{margin-top:32px;display:flex;align-items:center;gap:32px;padding:22px 26px;border-radius:14px;border:1px solid rgba(255,255,255,0.14);background:rgba(255,255,255,0.05);}
  .donut{width:210px;height:210px;flex-shrink:0;overflow:visible;}
  .donut .seg{transition:opacity .2s;cursor:default;}
  .donut:hover .seg{opacity:0.4;}
  .donut .seg:hover{opacity:1;}
  .donut .seg-lbl{font-family:'Poppins',sans-serif;font-weight:800;font-size:13px;fill:var(--purple-darker);pointer-events:none;}
  .donut .c-big{font-family:'Poppins',sans-serif;font-weight:800;font-size:32px;fill:var(--white);}
  .donut .c-small{font-family:'Inter',sans-serif;font-weight:700;font-size:10px;letter-spacing:0.08em;fill:var(--mint-light);}
  .mix-legend{list-style:none;flex:1;display:flex;flex-direction:column;gap:12px;}
  .mix-legend li{display:flex;align-items:center;gap:10px;font-size:15px;color:rgba(255,255,255,0.85);}
  .mix-legend li b{margin-left:auto;font-family:'Poppins',sans-serif;font-weight:800;color:var(--white);}
  .mix-legend li.tot{border-top:1px dashed rgba(255,255,255,0.22);padding-top:12px;font-weight:700;color:var(--white);}
  .mix-legend li.tot b{color:var(--mint-light);}
  @media(max-width:600px){
    .mix-chart{flex-direction:column;gap:22px;padding:22px 18px;}
    .donut{width:190px;height:190px;}
    .mix-legend{width:100%;}
  }
  .formula .recipe-wrap{display:block;}
  .formula .recipe{max-width:400px;margin:0 auto;}
  @media(max-width:900px){.formula-layout{grid-template-columns:1fr;}}

  /* MANIFESTE : bandeau */
  .manifesto{padding:clamp(44px,7vh,72px) 0;text-align:center;}
  .manifesto-text{font-size:clamp(24px,2.9vw,40px);line-height:1.15;letter-spacing:-0.03em;}
  .manifesto-text em::after{bottom:-0.14em;height:0.22em;}

  /* NOS CANAUX (violet) */
  .channels{background:var(--purple-dark);color:var(--white);padding:clamp(64px,9vh,100px) 0;}
  .channels .section-head{margin-bottom:0;}
  .channels .section-head .kicker{color:var(--mint-light);}
  .channels h2{color:var(--white);}
  .channels-head{display:grid;grid-template-columns:1.1fr 0.9fr;gap:48px;align-items:end;margin-bottom:44px;}
  .channels-head>p{font-size:17px;line-height:1.65;color:rgba(255,255,255,0.72);}
  .ch-grid{display:grid;grid-template-columns:repeat(6,1fr);gap:16px;}
  .ch-card{grid-column:span 2;position:relative;overflow:hidden;padding:26px;border-radius:20px;background:rgba(255,255,255,0.05);border:1px solid rgba(255,255,255,0.12);transition:transform .25s,border-color .25s,background .25s;}
  .ch-card.ch-org{grid-column:span 3;background:linear-gradient(135deg,rgba(118,207,175,0.14),rgba(118,207,175,0.03));}
  .ch-card::after{content:"";position:absolute;width:220px;height:220px;right:-80px;bottom:-110px;border-radius:50%;background:radial-gradient(circle,rgba(118,207,175,0.35),transparent 70%);opacity:0;transition:opacity .3s;}
  .ch-card:hover{transform:translateY(-4px);border-color:var(--mint);background:rgba(255,255,255,0.08);}
  .ch-card:hover::after{opacity:1;}
  .ch-top{display:flex;justify-content:space-between;align-items:center;gap:12px;margin-bottom:26px;}
  .ch-ico{width:52px;height:52px;border-radius:14px;background:var(--mint);color:var(--purple-dark);display:flex;align-items:center;justify-content:center;}
  .ch-ico .ico{width:24px;height:24px;}
  .ch-tag{font-size:12px;font-weight:700;letter-spacing:0.04em;text-transform:uppercase;color:var(--mint-light);border:1px solid rgba(163,226,201,0.35);padding:5px 11px;border-radius:20px;white-space:nowrap;}
  .ch-card h3{font-size:24px;font-weight:700;color:var(--white);margin-bottom:6px;}
  .ch-card p{font-size:16px;line-height:1.5;color:rgba(255,255,255,0.72);position:relative;z-index:1;}
  .ch-idx{position:absolute;right:22px;bottom:12px;font-family:'Poppins',sans-serif;font-weight:800;font-size:54px;line-height:1;color:rgba(255,255,255,0.05);}
  @media(max-width:900px){.channels-head{grid-template-columns:1fr;gap:16px;}.ch-grid{grid-template-columns:1fr 1fr;}.ch-card,.ch-card.ch-org{grid-column:span 1;}.ch-card:first-child{grid-column:1 / -1;}}
  @media(max-width:560px){.ch-grid{grid-template-columns:1fr;}.ch-card:first-child{grid-column:auto;}}

  /* =====================================================================
     V4 — canaux épurés, bandeau manifeste aéré (grille 8 px)
     ===================================================================== */
  /* Canaux : une seule ligne, sans cartes ni étiquettes */
  .channels{padding:clamp(80px,12vh,128px) 0;}
  .channels .section-head{max-width:640px;margin-bottom:64px;}
  .channels .section-head p{color:rgba(255,255,255,0.72);margin-top:16px;}
  .ch-list{list-style:none;display:grid;grid-template-columns:repeat(5,1fr);border-top:1px solid rgba(255,255,255,0.14);}
  .ch-list li{padding:32px 24px 8px 0;}
  .ch-list li+li{padding-left:24px;border-left:1px solid rgba(255,255,255,0.14);}
  .ch-list .ico{width:28px;height:28px;color:var(--mint);stroke-width:1.6;margin-bottom:24px;}
  .ch-list h3{font-size:20px;font-weight:700;color:var(--white);margin-bottom:8px;}
  .ch-list p{font-size:15.5px;line-height:1.5;color:rgba(255,255,255,0.65);}
  @media(max-width:900px){
    .ch-list{grid-template-columns:1fr 1fr;}
    .ch-list li,.ch-list li+li{padding:24px 16px 24px 0;border-left:0;border-bottom:1px solid rgba(255,255,255,0.14);}
  }
  @media(max-width:520px){.ch-list{grid-template-columns:1fr;}.ch-list li{display:grid;grid-template-columns:40px 1fr;column-gap:16px;}.ch-list .ico{grid-row:span 2;margin:2px 0 0;}}

  /* Manifeste : plus d'air, multiples de 8 px */
  .manifesto{padding:clamp(80px,13vh,128px) 0;}
  .manifesto .wrap{max-width:960px;}
  .manifesto-text{font-size:clamp(28px,3.2vw,44px);line-height:1.3;letter-spacing:-0.02em;}
  .manifesto-text em{display:inline-block;margin-top:8px;}
  .manifesto-text em::after{bottom:-0.18em;}
  @media(max-width:600px){.manifesto{padding:72px 0;}}

  /* Manifeste : même violet que le reste du site */
  .manifesto{background:var(--purple-dark);}
  /* =====================================================================
     V5 — canaux en liste éditoriale, hero étiré, constat aéré
     ===================================================================== */
  /* CANAUX */
  .channels{padding:clamp(88px,13vh,128px) 0;}
  .ch-layout{display:grid;grid-template-columns:1fr 1.05fr;gap:clamp(48px,7vw,112px);align-items:center;}
  .ch-layout>*{min-width:0;}
  .ch-intro .kicker{color:var(--mint-light);}
  .ch-intro h2{color:var(--white);font-size:clamp(28px,2.7vw,38px);line-height:1.15;}
  .ch-intro p{margin:24px 0 40px;font-size:17px;line-height:1.7;color:rgba(255,255,255,0.72);}
  .ch-rows{list-style:none;border-top:1px solid rgba(255,255,255,0.14);}
  .ch-rows li{display:grid;grid-template-columns:56px 1fr auto;align-items:center;gap:24px;padding:24px 8px;border-bottom:1px solid rgba(255,255,255,0.14);transition:background .25s,padding .25s;}
  .ch-rows li:hover{background:rgba(255,255,255,0.04);padding-left:16px;}
  .chr-ico{width:56px;height:56px;border-radius:50%;border:1px solid rgba(163,226,201,0.35);color:var(--mint);display:flex;align-items:center;justify-content:center;transition:background .25s,color .25s;}
  .chr-ico .ico{width:24px;height:24px;stroke-width:1.7;}
  .ch-rows li:hover .chr-ico{background:var(--mint);color:var(--purple-dark);border-color:var(--mint);}
  .chr-name{font-family:'Poppins',sans-serif;font-weight:700;font-size:clamp(22px,2vw,28px);color:var(--white);letter-spacing:-0.01em;}
  .chr-role{font-size:15.5px;color:rgba(255,255,255,0.62);text-align:right;max-width:260px;line-height:1.45;}
  @media(max-width:900px){.ch-layout{grid-template-columns:1fr;}.ch-intro p{margin:16px 0 32px;}}
  @media(max-width:560px){.ch-rows li{grid-template-columns:48px 1fr;gap:4px 16px;}.chr-ico{width:48px;height:48px;grid-row:span 2;}.chr-role{text-align:left;}}

  /* HERO : titre en haut, bouton en bas */
  .hero{align-items:stretch;padding:clamp(40px,7vh,88px) 0 clamp(40px,8vh,96px);}
  .hero-grid{width:100%;align-items:stretch;}
  .hero-grid>div:first-child{display:flex;flex-direction:column;}
  .hero-ctas{margin-top:auto;padding-top:clamp(32px,6vh,64px);}
  .hero .ticket{align-self:center;}
  @media(min-width:901px) and (max-width:1500px){.hero-grid{grid-template-columns:1.15fr 0.85fr;}}
  .hero .ticket-row span{white-space:nowrap;overflow:hidden;text-overflow:ellipsis;}
  @media(max-width:900px){.hero-ctas{padding-top:40px;}}

  /* LE CONSTAT : plus d'air */
  .problem{padding:clamp(80px,12vh,128px) 0 clamp(72px,10vh,112px);}
  .problem .problem-head{margin-bottom:clamp(32px,5vh,56px);}
  .problem .problem-head .kicker{margin-bottom:16px;}
  .bento{gap:16px;}
  .bento-quote{padding:clamp(32px,3.4vw,56px);gap:24px;}
  .bento-quote .bento-punch{padding-top:24px;}
  .bento-card{padding:28px 32px;gap:24px;grid-template-columns:48px 1fr;}
  .bc-ico{width:48px;height:48px;}
  .bc-num{margin-bottom:8px;}
  .bento-card h3{margin-bottom:8px;}
  @media(max-width:600px){.bento-card{padding:24px;gap:16px;}}
  @media(min-width:901px) and (max-height:760px){
    .hero{padding:32px 0 40px;}
    .hero-ctas{padding-top:24px;}
    .hero h1{font-size:min(3.6vw,6.2vh);}
    .hero .eyebrow{margin-bottom:16px;}
    .hero-sub{margin-top:16px;font-size:15.5px;line-height:1.55;}
    .hero .ticket-row{padding:3px 0;font-size:14px;}
    .problem{padding:64px 0 56px;}
    .problem .problem-head{margin-bottom:28px;}
    .bento-card{padding:20px 28px;}
    .bento-quote{padding:32px 40px;gap:16px;}
  }
  /* Canaux : noms plus petits, logos officiels centrés */
  .chr-name{font-size:clamp(18px,1.4vw,21px);}
  .ch-rows li{padding:20px 8px;grid-template-columns:52px 1fr auto;}
  .chr-ico{width:52px;height:52px;padding:0;line-height:0;}
  .chr-ico .ico{width:22px;height:22px;display:block;margin:0;stroke-width:1.7;}
  .chr-role{font-size:15px;}
  /* HERO — bloc unique centré (loi de proximité) : surtitre → titre → texte → bouton */
  .hero{align-items:center;padding:clamp(48px,8vh,96px) 0;}
  .hero-grid{align-items:center;}
  .hero-grid>div:first-child{display:block;}
  .hero .eyebrow{margin-bottom:24px;}
  .hero-sub{margin-top:24px;}
  .hero-ctas{margin-top:40px;padding-top:0;}
  @media(min-width:901px) and (max-height:760px){.hero{padding:32px 0;}.hero .eyebrow{margin-bottom:20px;}.hero-sub{margin-top:20px;}.hero-ctas{margin-top:32px;}}
  @media(max-width:900px){.hero-ctas{margin-top:32px;}}

  /* =====================================================================
     RESPONSIVE — passe complète téléphone / tablette / petit PC
     Règles : texte courant ≥ 16 px, libellés ≥ 13 px, interligne ≥ 1,5,
     lignes ≤ ~70 caractères, zones cliquables ≥ 44 × 44 px (WCAG 2.5.5 / Apple HIG),
     aucun défilement horizontal jusqu'à 320 px (WCAG 1.4.10).
     ===================================================================== */
  html{-webkit-text-size-adjust:100%;text-size-adjust:100%;}
  /* Libellés : jamais sous 13 px */
  .step-verb,.bc-num,.ob-tag,.ob-sub{font-size:13px;}
  /* Longueur de ligne maximale */
  .faq-a,.proof-label,.studio-capabilities li,.video-studio-text p,.section-head p{max-width:70ch;}
  /* Zones cliquables */
  .logo-mark{min-height:44px;display:flex;align-items:center;}
  .footer-meta a{display:inline-flex;align-items:center;min-height:44px;}
  .faq-q{min-height:48px;}
  /* Pied de page : grille propre */
  .footer-row{display:grid;grid-template-columns:auto 1fr auto;gap:16px 40px;align-items:center;}
  .footer-row>*:nth-child(2){justify-self:center;}
  .footer-meta{align-items:center;justify-content:center;text-align:center;}
  .footer-copy a{display:inline !important;min-height:0 !important;}
  .footer-copy>span{white-space:nowrap;}

  /* ---------- Petit PC / tablette paysage (≤ 1100 px) ---------- */
  @media(max-width:1100px){
    .offer-ticket{padding:28px 22px 30px;}
    .ch-layout{gap:56px;}
  }

  /* ---------- Tablette (≤ 900 px) ---------- */
  @media(max-width:900px){
    section{padding:80px 0;}
    .offer-rail{max-width:560px;margin:0 auto;gap:32px;}
    .offer-ticket.featured{transform:none;}
    .hero .eyebrow{font-size:12.5px;line-height:1.5;}
    .footer-row{grid-template-columns:1fr;justify-items:start;gap:12px;}
    .footer-row>*:nth-child(2){justify-self:start;}
    .faq-layout{gap:40px;}
    .faq-aside{position:relative;top:auto;}
    .free-offer .offer-banner,.free-offer .ob-text{text-align:left;}
    .stat-google .label{flex-direction:column;gap:4px;}
    .g-ext{display:none;}
    .process-intro .btn-primary{margin-bottom:8px;}
  }
  /* Tablette : on garde des grilles à plusieurs colonnes quand la place le permet */
  @media(min-width:640px) and (max-width:900px){
    .stats-row{grid-template-columns:repeat(4,1fr);gap:16px;}
    .stat-block:nth-child(3){border-left:1px solid var(--line);}
    .stat-block .num{font-size:28px;}
    .results-grid{grid-template-columns:1fr 1fr;}
    .result-card{min-height:300px;}
    .result-stat{font-size:32px;}
    .centre-grid{grid-template-columns:1fr 1fr;gap:20px;}
    .bento-quote p{font-size:19px;}
  }

  /* ---------- Téléphone (≤ 600 px) ---------- */
  @media(max-width:600px){
    section{padding:64px 0;}
    h2,.problem h2,.process-intro h2,.formula h2,.ch-intro h2{font-size:clamp(26px,7.2vw,32px);line-height:1.18;}
    .section-head{margin-bottom:36px;}
    /* Hero */
    .hero .eyebrow{font-size:12.5px;line-height:1.5;margin-bottom:16px;}
    .hero h1{font-size:clamp(30px,8.6vw,40px);line-height:1.1;}
    .hero-sub{font-size:16px;line-height:1.6;margin-top:16px;}
    .hero-ctas{margin-top:28px;}
    .hero .btn-primary{width:100%;justify-content:center;}
    /* Bandeau offert */
    .free-offer{padding-top:24px;}
    .offer-banner{grid-template-columns:48px 1fr;gap:16px;padding:22px 20px;border-radius:18px;}
    .ob-icon{width:48px;height:48px;border-radius:14px;}
    .ob-icon .ico{width:24px;height:24px;}
    .ob-tag{align-items:flex-start;line-height:1.4;}
    .ob-dot{margin-top:5px;flex-shrink:0;}
    .free-offer .ob-title{font-size:18px;}
    .ob-price{grid-column:1 / -1;flex-direction:row;align-items:baseline;gap:12px;border:0;padding:0;}
    .ob-zero{font-size:38px;}
    .ob-cta{grid-column:1 / -1;justify-content:center;width:100%;}
    /* Chiffres */
    .trust-bar{padding:28px 0 32px;}
    .stat-block .num{font-size:28px;}
    /* Constat */
    .bento-quote{padding:28px 24px;}
    .quote-glyph{font-size:64px;height:28px;}
    .bento-quote p{font-size:17px;}
    .bento-card{grid-template-columns:44px 1fr;padding:22px 20px;gap:16px;}
    .bc-ico{width:44px;height:44px;}
    /* Process */
    .process-chips span{font-size:14px;}
    .steps::before{left:43px;}
    .step{grid-template-columns:44px 1fr;gap:16px;padding:20px;}
    .step-ico{width:44px;height:44px;box-shadow:0 0 0 5px var(--white);}
    .step-ico .ico{width:20px;height:20px;}
    .step-num{font-size:28px;top:14px;right:16px;}
    .step h3{font-size:17px;padding-right:36px;}
    /* Méthode */
    .mix-row{grid-template-columns:40px 1fr;gap:14px;}
    .mix-row .badge{width:40px;height:40px;}
    .mix-top h3{font-size:17px;}
    .mix-pct{font-size:22px;}
    .formula .recipe{transform:none;}
    /* Relation client */
    .centre-card{padding:24px 20px;}
    .centre-card ul{font-size:16px;}
    /* Manifeste */
    .manifesto-text{font-size:clamp(24px,7vw,30px);}
    /* Offres */
    .offer-name{font-size:21px;}
    /* Canaux */
    .ch-rows li{grid-template-columns:48px 1fr;gap:2px 16px;padding:18px 4px;}
    .ch-rows li:hover{padding-left:4px;}
    .chr-ico{width:48px;height:48px;grid-row:span 2;}
    .chr-name{font-size:18px;}
    .chr-role{text-align:left;max-width:none;font-size:15px;}
    .ch-intro .btn-primary{width:100%;justify-content:center;}
    /* Preuves */
    .result-card{min-height:280px;}
    .result-overlay{padding:24px 20px 20px;}
    .result-stat{font-size:32px;}
    .result-stat span{display:block;margin:6px 0 0;font-size:16px;}
    .rc-logo{height:44px;padding:0 12px;}
    .rc-logo img{height:24px;max-width:120px;}
    .rc-logo.square img{height:32px;}
    .years-pill{font-size:13px;}
    /* Studio vidéo */
    .studio-stat-num{font-size:34px;}
    /* FAQ */
    .faq-q{font-size:16.5px;padding:16px 36px 16px 0;}
    .faq-aside{padding:24px 20px;}
    /* CTA final */
    .final-cta{padding:80px 0;}
    .final-cta .btn-primary{width:100%;max-width:340px;justify-content:center;}
    .cta-reassure{flex-direction:column;align-items:center;gap:10px;}
    /* Pied de page */
    .footer-row{font-size:15px;}
    .footer-meta{gap:0 20px;}
    .footer-sep{display:none;}
  }

  /* ---------- Très petits téléphones (≤ 380 px) ---------- */
  @media(max-width:380px){
    .wrap{padding:0 16px;}
    .nav-cta{padding:10px 14px;font-size:14px;}
    .logo-mark img{width:112px;}
    .stats-row{gap:24px 8px;}
    .stat-block .num{font-size:26px;}
    .offer-banner{padding:20px 16px;}
    .step{padding:18px 16px;}
  }
  /* Bloc avis Google : logo G, sans fond blanc au survol */
  .g-fallback,.g-fallback:hover,.stat-google:hover{background:none;}
  .g-fallback .stat-ico .ico{color:#2A1330;width:18px;height:18px;}
  .g-fallback:hover .g-count{text-decoration:underline;text-underline-offset:3px;}
  .g-logo{width:20px;height:20px;display:block;}
  /* Vidéos : barre de progression, curseur, pas de plein écran */
  .video-card video{cursor:pointer;}
  .video-card video::-webkit-media-controls-fullscreen-button{display:none!important;}
  .video-progress{position:absolute;left:0;right:0;bottom:0;height:4px;background:rgba(255,255,255,0.15);z-index:3;opacity:0;transition:opacity .2s;pointer-events:none;}
  .video-progress span{display:block;height:100%;width:0;background:var(--mint);}
  .video-card.playing .video-progress{opacity:1;}
  /* GEO/SEO — en-tête collant, contraste, hero en WebP */
  .site-header{position:sticky;top:0;z-index:50;}
  .site-header nav{position:static;}
  .problem h2 .h2-soft{color:rgba(42,19,48,0.6);}
  .hero{background-image:linear-gradient(100deg,rgba(8,4,10,0.9) 0%,rgba(8,4,10,0.8) 42%,rgba(8,4,10,0.62) 100%),url(../assets/hero-equipe.jpg);background-image:linear-gradient(100deg,rgba(8,4,10,0.9) 0%,rgba(8,4,10,0.8) 42%,rgba(8,4,10,0.62) 100%),image-set(url(../assets/hero-equipe.webp) type("image/webp"),url(../assets/hero-equipe.jpg) type("image/jpeg"));}
  @media(max-width:900px){.hero{background-image:linear-gradient(100deg,rgba(8,4,10,0.9) 0%,rgba(8,4,10,0.8) 42%,rgba(8,4,10,0.62) 100%),url(../assets/hero-equipe.jpg);background-image:linear-gradient(100deg,rgba(8,4,10,0.9) 0%,rgba(8,4,10,0.8) 42%,rgba(8,4,10,0.62) 100%),image-set(url(../assets/hero-equipe-900.webp) type("image/webp"),url(../assets/hero-equipe.jpg) type("image/jpeg"));}}
  .video-card video:focus-visible{outline:3px solid var(--mint);outline-offset:-3px;}
.ob-sub a{color:inherit;text-decoration:underline;text-underline-offset:2px}
.ob-sub{white-space:normal;text-align:right}
@media(max-width:900px){.ob-sub{text-align:left}}
.legal-rule{margin:0 0 28px;padding:18px 22px;border-radius:16px;background:var(--mint-pale,#EAF7F1);border-left:5px solid var(--mint-deep,#5CB897);color:var(--purple-dark,#3A1A3F)}
.legal-rule .lr-tag{display:block;font-weight:700;font-family:'Poppins',sans-serif;font-size:13px;letter-spacing:.06em;text-transform:uppercase;margin-bottom:4px}
.legal-rule p{margin:0}